Supermarkets shopping_cart

Prisma combines Artificial Intelligence and Business Rules to optimize key processes for supermarket businesses.

The right assortments, at the right price and right time.

The supermarket industry has become one of the most competitive landscapes as new formats arise. Retailers need all the tools available to meet today's demand and handle large-scale data. Customers expect fast and flexible shopping, which requires optimized sourcing, localized assortments, efficient use of store space, and exceptional shopping experiences.

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Pricing

Analyze competitive pricing, find new pricing and margin optimization opportunities while keeping consistency between related products and strategically executing your category rules.

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    Receive suggestions based on changes in costs or market prices.

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    Assess consumers’ behavior by incorporating elasticities to the analysis.

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    Accelerate your decision-making process by applying rounding rules and price variation guidelines per category.

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    Identify your competitors in each price zone and perform Price simulations to optimize revenue.

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    Capture information from the market using Prisma´s Mystery Shopper APP and Web Scrapers.

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    Data science and the use of algorithms make it possible to capture customer data and make forecasts and predictions of product demand in order to efficiently define the price and quantity of products.

Promotions

Suggest promotions to generate more traffic and increase ticket size. Measure results taking into account the pre and post-promotional sales and the marketing investment to calculate the incremental profitability of each promotion.

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    Create customized promotions and loyalty programs that generate an increase in sales.

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    Thanks to predictive analytics, a retailer is able to know the complete profile of its customers, their purchasing power and their behavior, in order to carry out promotional campaigns.

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    Run your promotions into campaigns that your customers remember, measure the results and replicate successful mechanics.

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    Delight your customers by implementing different promotional mechanics.

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    Easily communicate new promotions to your POS system using our powerful API.

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    Check overlaps between promotions.

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    Receive an analytic report with a detailed follow-up of the promotions and to measure the impact of the decisions taken.

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    Set up promotions that can be integrated with pre-existing loyalty programs.

Assortment Planning

Remove the guesswork from your assortment lifecycle planning and make accurate business decisions. Prisma suggests product listings and removals per cluster to drive higher sales and margins in your stores while reducing inventory levels.

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    Store owners can identify where to offer new products to increase revenue and mitigate inventory gaps. The result is a reduction in inventory costs, reduced frequency of stock-outs and increased sales.

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    Identify consumer shopping patterns and trends.

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    Create store clusters and define the right assortment.

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    Assign products to your stores by combining clusters and product segmentation enabling accurate product mix decisions.

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    Optimize your assortment following a workflow that combines in-depth analytics with category rules and strategies.

Space Planning

Make smarter and more accurate category and product space allocation decisions that drive revenue growth, improve customer satisfaction by reducing stock-outs and measure the profitability of your linear space in each supermarket.

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    Maximize the return on investment for your store space, increase sales, and drive operational efficiency.

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    Maximize the selling potential of every square foot while minimizing your planners’ manual effort.

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    Create store-specific planograms at scale.

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    Design Planograms and Layouts using autocomplete rules.

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    Communicate changes to your stores in real-time.

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    Analyze the performance of your Layouts and Planograms.

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    Use the heat map function and timeline feature to measure KPIs and performance.

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    Stay compliant with commercial agreements by creating rules and notifications for non compliant planograms.

Smart Supply

Reduce stocks and over stocks. Suggest product reorder based on demand forecasts, inventory levels, vendor lead times and available space. Integrate your data into the Supply Chain, to optimise inventory levels.

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    Predictive analytics helps supermarkets eliminate uncertainty in inventory management by efficiently predicting item demand and suggesting better stock management strategies.

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    Manage distribution centers.

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    Generate suggestions for featured products and set working days calendar.

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    Manage orders by supplier, define product categories, number of stores, frequency and select delivery days.

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    Set up non-working days for your suppliers, distribution centers and stores.

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    Design your Omnichannel distribution model. Activate new suppliers, assign stores, supplied products, replenishment frequency and working days calendar.

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    Calculate your optimal replenishment assortment needs for each store.

Item Master

With Prisma's Item Master module, you can increase the accuracy and speed of product classification. You will also be able to optimize the collaborative process by defining who should complete each step of the process, avoiding Excel spreadsheets that go back and forth between buyers, suppliers and other areas of the company.

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    Enrich your information with market data.

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    Reduce errors and speed up the creation and management of products.

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    Enhance information analysis, detecting consumption patterns by attribute.

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    Define differentiated strategies for each attribute, for example, to offer more competitive prices for bigger sized products.

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    Inform the consumer better about the characteristics of a product.

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Monetizing Impact

Leading supermarket chain in South America implements Prisma

Faced with the challenge of increasing business profitability and with pricing, assortment and promotions decisions being decentralized, the leading supermarket chain in South America decided to implement Prisma in 600 stores. As a result, the decision making process was centralized in a regional team, gross margin increased by 7% and inventory decreased by 4%.

Monetizing Decision Impact

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