Pricing loyalty
Analyze competitive pricing, find new pricing and margin optimization opportunities while keeping consistency between related products and strategically executing category rules.
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Identify your competitors in each price zone and perform Price simulations to optimize revenue
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Capture information from the market using Prisma's Mystery Shopper APP and Web Scrapers
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Analyze the impact of your decisions
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Keep consistency between related products, round up your prices strategically and execute your business and category rules
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Receive new prices suggestions based on costs, market prices, inventory levels, taxes & consumer behaviors
Common challenges
Is your customer experience and price image consistent across channels?
Common challenges
Do you need to calculate the elasticity and cross-elasticities of each product?
Common challenges
Is our pricing system optimizing volume and margin?
News, Insights & Resources
Blog post
Is your pricing strategy not working? These could be the 4 reasons
Choosing a pricing strategy is one of the biggest challenges for any business, as it is the result of complex calculations, research, understanding, and the ability to take risks.
Whitepaper
Prisma Index: Applying Geomarketing in Retail
Index are one of the main statistical tools used in economics. Its value measures the change in a variable or group of variables over time.
Blog post
The 4 omnichannel challenges that retailers must solve
The current pandemic has retailers looking for investments to deliver an efficient omnichannel experience.
Video
Prisma Pricing Module
With Prisma Pricing you can achieve your desired competitive positioning making your prices attractive and taking care of your margin and your resources.