Background Whitepaper

Impact of digital transformation in retail businesses

Adapt and benefit from technological changes.

It's no news that traditional retailers are barely surviving in a high-pressure business environment. In this whitepaper, we will explore the challenges retailers face and how digital transformation can help achieve competitiveness and improve profitability.

We will review different business cases, where Prisma has contributed to improve profitability and address typical retail pains by providing a proven process to optimize Prices, Promotions, Inventory, Assortment and Space within the same platform.


Leading C-store chain in Latin America: implement a process driven pricing strategy that improved price perception of KVIs


Important Fuel retailer in Mexico: looking to improve their pricing and promotions decision making process


Leading Consumer Electronics Company: with a lack of assortment strategy