Prisma Index: Applying Geomarketing in Retail

Index are one of the main statistical tools used in economics. Its value measures the change in a variable or group of variables over time.

An index number available to various audiences is the Big Mac Index, created to measure disparity in the purchasing power of consumers in different countries based on the price of a worldwide product.

Take a look at the Prisma Index and the study executed by our Data Science team, which allows us to identify the return of Retail in a specific territory, thus optimizing campaigns and reaching consumers in the right place and at the right time.

Likewise, we explore the use of geomarketing to analyze the customers location, points of sale, competition, and placing them on a digital map through custom symbols and colors.